Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour1
With Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine
Up to 100% grey coverage
Formulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect
Dermatologically tested2
Vegan3
Globally committed to no animal testing4
Up to 85%5 naturally derived ingredients6
USAGE INSTRUCTION:
Simple 1:1 mixing ratio
Up to 5 levels of lift
1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.
3. Excluding Special Blonde.
4. Wella company is a member of the International Collaboration on Cosmetics Safety.
5. From 80% to 85% depending on the shade except Special Blonde.
6. Except Special Blonde.
MIXING RECOMMENDATION
Combine with Welloxon Perfect for outstanding pure colour results.
Mixing ratio:
1:1
1:2 with Special Blonde
Welloxon Perfect:
12% Welloxon Perfect 40 Vol. For 3 levels of lift.
(4-5 levels of lift with Special Blonde)
9% Welloxon Perfect 30 Vol. For 2 levels of lift.
(3 levels of lift with Special Blonde)
6% Welloxon Perfect 20 Vol. For 1 level of lift. Coverage of grey hair. Same depth or darker.
4% Welloxon Perfect 13 Vol.Same depth or darker. To achieve deeper results on natural hair with no grey coverage required.
APPLICATION:
APPLICATION SAME DEPTH/ DARKER
Apply the colouring mixture immediately from roots to ends.
DEVELOPMENT TIME
Pure Naturals/Rich Naturals/Vibrant Reds/Deep Browns
NO HEAT: 30–40 min
+HEAT: 15–25 min
FULL-HEAD APPLICATION WITH LIGHTENING
FIRST STEP
Apply the colouring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.
DEVELOPMENT TIME
Pure Naturals/Rich Naturals/Deep Browns
NO HEAT: 20 min
+HEAT: 10 min
SECOND STEP
Apply the colouring mixture to the roots.
DEVELOPMENT TIME
Pure Naturals/ Rich Naturals/Vibrant Reds/Deep Browns
NO HEAT: 30–40 min
+HEAT: 15–25 min
FAST TIPS
For best grey coverage
1 FORMULATION
Use the correct amount of natural
shades to your formula.
Mixed 1:1 with Welloxon Perfect
--> 30%-50% grey: 1/3 of Pure Naturals shade
--> 50%-100% grey: 1/2 of Pure Naturals shade
2 APPLICATION
Start application on the area with
the highest % of grey.
3 SATURATION
Don’t spread the product off the
root. The new creme formula is
softer and spreads easier.
4 TIMING
30-40 min without heat
15-25 min under heat
Always check the results before rinsing
