Achieve natural-looking, multi-dimensional, luminous colour with Wella Professionals Illumina Color. This permanent hair colour cream gives natural looking colour results and up to 100% grey coverage. Illumina professional hair dye with : - Microlight Technology for inside out luminosity - Built in Metal Purifier that helps to prevent hair damage caused in presence of metals - MICROTONES: The most sophisticated dye combination in Wella Professionals that mimics the natural hair tones.